Campbell's Soup – Snowbuddy + Save the Snow Day

Bringing the warmth and comfort of Campbell's to 2020 with a reimagining of the classic 1993 snowman spot. Snowbuddy came alive at shelf as stackable cans. And at the height of soup season, Save the Snow Day followed as an activation to preserve one of winter's most treasured traditions and reaffirm Campbell's place in culture. ​

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Results: Snowbuddy became the highest performing spot across all of Meals & Beverages at Campbell's Soup (AceMetric Score: 678), it was the highest performing Chicken Noodle spot in 3+ years and earned significant scores across Attention (756), Relevance (706) and Branding (92%).  Save the Snow Day earned 195MM impressions with 45 placements, 70,000 folks signed our pledge and we gave away all 4,000 activity kits to snow-loving families.