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Campbell's Soup – Snowbuddy + Save the Snow Day

Bringing the warmth and comfort of Campbell's to 2020 with a reimagining of the classic 1993 snowman spot. Snowbuddy came alive at shelf as stackable cans. And at the height of soup season, Save the Snow Day followed as an activation to preserve one of winter's most treasured traditions and reaffirm Campbell's place in culture.

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