Campbell's Soup – Happy Sides Season

Thanks to the Green Bean Casserole, the holiday drive period has been a must-win season for Campbell’s, but for years they were losing share. We needed to prove they were more than a one side wonder, and celebrate the real stars of the holiday table (spoiler: it's not the turkey). Campbell’s Sides Season was a success – increasing sales by 9% and resulting in Campbell's biggest holiday season in 5 years.

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Results: 9% sales increase, highest holiday sales consumption in 5 years, 2 billion impressions, 221,000 meals donated to Feeding America.

 

Awards: U.S. Effie Gold (2), U.S. Effie Grand Contender, WARC Bronze​​