Campbell's Soup – M'm! M'm! Good!

Creating moments of warmth, comfort and M'm! M'm! Good!-ness since 1869. Brand platform campaign that built upon Campbell's distinctive assets including their iconic red and white can in a fresh and modern way to appeal to a younger generation of consumers. Developed design and photo guidelines as well as a toolkit of assets that established a distinctive look and feel prioritizing appetite appeal and humanity that was used  to ensure consistency across all touch points with the integrated team.