Allstate – Are you in Good Hands?

In a world that's constantly changing, Allstate is the voice of reason providing truth at every turn to ensure you're always in Good Hands. Allstate had built a legacy of trust and equity in the Allstate man, Dennis Haysbert, but needed to reassure consumers that those Good Hands could still be relied upon in this ever changing world. We reimagined films to highlight modern day issues and created an evolution of the Allstate brand guidelines that pushed for simplicity and modernity while not losing sight of their core brand assets.