Purple Purse – Invisible Weapon

Financial abuse occurs in 99% of domestic violence cases. It's the invisible weapon, the reason why victims can't just leave. We partnered with Serena Williams to bring awareness to this important issue.

Purple Purse – Overshare the Invisible

To continue building awareness, we partnered with 6 female artists in 6 cities across America to create Instagram-able murals. When an Instagram filter was applied, the murals revealed a hidden message about financial abuse, prompting users to share not only a selfie, but an important message.